Make Your Way to the Big Screen: Toshiba Introduces “I’m on TV” Feature to TOSHIBA VISION in Times Square

User-Created “Messages of Love” to Air in One of The World’s Most Trafficked Landmarks on Valentine’s Day

Category:

Tuesday, February 9, 2010 2:44 pm EST

Dateline:

NEW YORK

NEW YORK--(BUSINESS WIRE)--Toshiba America Inc. announced today that submissions are now being accepted for the second round of their “I’m On TV” program, where user-created videos will be broadcasted on the TOSHIBA VISION screen in Times Square in New York City. Consumers will be able to record video messages via web-cam at the “I’m on TV” website located at http://www.im-on-tv.com, and have their messages of love displayed on Valentine’s Day. Submissions are being accepted until February 12th.

Consumers around the world are invited to share their “Messages of Love” via a short 8-second video submission. Participants are encouraged to share their feelings for their Valentine by submitting creative yet silent videos to “I’m on TV” at http://www.im-on-tv.com. In addition, a select number of videos will be randomly featured on the TOSHIBA VISION Times Square screen on Valentine’s Day, February 14th, 2010.

This is the second round of an extended program that started on New Year’s Eve where four times per year in conjunction with holidays and events, such as Earth Day, anyone from around the world can share their 8-second videos. The “I’m on TV” website is now available to the public to create and submit their videos to share the love.

Suggested Links:      

“I’m On TV” video submission site

ToshibaVision.com

“I’m On TV” Twitter

ABOUT TOSHIBA

Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components. Toshiba was founded in 1875, and today operates a global network of more than 730 companies, with 199,000 employees worldwide and annual sales surpassing US$67 billion. For more information, please visit www.toshiba.com.

ABOUT TOSHIBA VISION

Prominently positioned below at the top of One Times Square in New York City’s Times Square business and entertainment district, Toshiba’s massive dual LED signboards, known collectively as “TOSHIBA VISION,” serve a variety of promotional and public-service functions. In addition to illuminating the annual New Year countdown for upwards of 1 billion celebrants worldwide, the Interlocking System connects both boards in brilliant seasonal displays and animated sporting events. From atop One Times Square Building, one of the most valuable advertising locations in the world, TOSHIBA VISION ensures superb domestic and international media exposure, providing the Toshiba brand with unrivalled quantitative and qualitative promotional benefits. For more information on the TOSHIBA VISION LED signboards please visit www.toshibavision.com

Contact:

Toshiba America, Inc.
Eddie Temistokle, 212-596-0623
ETemistokle@tai.toshiba.com
or
Access Communications for Toshiba America, Inc.
Heather Silverberg, 917-522-3503
HSilverberg@accesspr.com

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