Toshiba Introduces New Lineup of Cutting-Edge Internal Hard Disk Drive Upgrades

Four new and reliable SATA hard disk drives upgrades for desktop PCs, laptops and game consoles

Wednesday, September 2, 2015 8:00 am EDT


IRVINE, Calif.
"Toshiba is committed to innovation by introducing new solutions, such as these new HDDs that offer the rock-solid quality, reliability and expertise our consumers are looking for in their hard drive upgrades."

IRVINE, Calif.--(BUSINESS WIRE)--Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., announced today four new performance internal hard disk drive (HDD) models that expand the company’s profile in the hard drive space. Backed by more than a century of innovation, these HDDs are built to address today’s consumers’ most pressing storage needs. This new lineup includes three desktop and one mobile option, with up to 6TB1 of storage. The 3.5-inch desktop internal HDDs include the Toshiba X300 Series, built for extreme gaming and graphics; the Toshiba P300 Series, for high-performance mainstream users; and the Toshiba E300 Series, for reliable performance with low power management. Additionally, the Toshiba L200 Series, a 2.5-inch mobile drive, is made for quality mobile computing. All models are compatible with Windows®, Mac® and Linux®.

“These drives are aimed at meeting consumer demand of fast access to content and applications and plenty of space to store media,” said Maciek Brzeski, Vice President Branded Storage Products, Toshiba America Information Systems, Inc., Digital Products Division. “Toshiba is committed to innovation by introducing new solutions, such as these new HDDs that offer the rock-solid quality, reliability and expertise our consumers are looking for in their hard drive upgrades.”

The X300 is geared for high-end or pro users, such as graphic designers and gamers, as well as all other users, with a focus on extreme performance and reliability to handle intense desktop computing with ease. This 3.5-inch high-capacity hard drive offers up to 6TB1 of storage capacity, plus a wealth of data protection features, and is backed by a 2-year standard limited warranty2.

The P300 is a high performance model great for running demanding applications. This high-capacity hard drive is ideal for home and office users and offers up to 3TB of storage capacity to accommodate a huge collection of large digital files. The P300 operates at 7,200 rpm and features special data protection technology.

The E300 is an affordable, low-power consumption HDD model. Featured with up to 3TB of storage capacity, the E300 is ideal for those looking to enhance their everyday computer performance with low energy consumption. The high-capacity hard drive uses adaptive power modes to conserve and optimize power, reducing power consumption by up to 25% compared to the P300 (7,200 rpm) model.

The L200 is a 2.5-inch mobile drive that provides high capacity upgrade and data protection for every major brand of notebook computer, gaming console and other key applications with up to 1TB of storage. This HDD is backed by a 3-year standard limited warranty and improves laptop performance while extending mobile storage capacity within the device.

Product Model    








Ideal for

Graphic Design / Gaming /


Everyday Computing Needs


Reliability and Extended Use


Mobile Computing Needs

Capacity¹ 6TB, 5TB, 4TB 3TB, 2TB, 1TB, 500GB 3TB, 2TB, 1TB 1TB, 500GB
Interface Serial ATA 3.0 (SATA) Serial ATA 3.0 (SATA) Serial ATA 3.0 (SATA) Serial ATA 2.6 (SATA)
Rotation Speed 7200rpm 7200rpm 5940rpm (3TB) 5400rpm
5700rpm (2TB/1TB)
Buffer Size 128MB 64MB 64MB 64MB
Warranty     2-year standard limited warranty     2-year standard limited warranty     2-year standard limited warranty     3-year standard limited warranty

Pricing and Availability

The above HDDs are available for purchase at select retailers and on

  • X300
    • $219.99 MSRP for 4TB
    • $234.99 MSRP for 5TB
    • $349.99 MSRP for 6TB
  • P300
    • $74.99 MSRP for 500GB
    • $84.99 MSRP for 1TB
    • $129.99 MSRP for 2TB
    • $169.99 MSRP for 3TB
  • E300
    • $84.99 MSRP for 1TB
    • $129.99 MSRP for 2TB
    • $169.99 MSRP for 3GB
  • L200
    • $79.99 MSRP for 500GB
    • $89.99 MSRP for 1TB

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About Toshiba America Information Systems, Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Business Solutions Division, Digital Products Division, Imaging Systems Division, and Telecommunication Systems Division. Together, these divisions provide digital products, services and solutions, including award-winning notebook computers, tablets, branded storage products, digital display solutions, cloud services; imaging products for the security, medical and manufacturing markets; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. For more information on TAIS visit

About Toshiba Corporation

Toshiba Corporation, a Fortune 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future”, Toshiba promotes global operations towards securing “Growth Through Creativity and Innovation”, and is contributing to the achievement of a world in which people everywhere live in safe, secure and comfortable society. Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion). To find out more about Toshiba, visit

About Toshiba Branded Storage

As the inventor of NAND flash memory, Toshiba is a world leader in flash memory and storage solutions, offering a full range of integrated solutions to solve a wide variety of needs. Toshiba Corporation has remained at the forefront of the storage industry for over 40 years and offers the industry’s most comprehensive range of storage technologies, from hard disk drives (HDDs), solid state hybrid drives (SSHDs), and solid state drives (SSDs) to NAND flash memories. Toshiba is the world's only storage supplier that owns design, development, manufacturing, sales, and other infrastructure functions spanning the enterprise, mobile, and consumer environments for both HDD and SSD products. For more information, please visit

© 2015 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice. All rights reserved.

1 One Gigabyte (1GB) means 109 = 1,000,000,000 bytes and One Terabyte (1TB) means 1012 = 1,000,000,000,000 bytes using powers of 10. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB= 230 = 1,073,741,824 bytes and 1TB = 240 = 1,099,511,627,776 bytes, and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software, operating system and other factors.

2 The terms and conditions of Toshiba’s standard limited warranty are available at


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